snowboarding. art director

What started as an absurd statement, redefined an industry. Terrain Domination—inspired by the visual concept at the bottom of this page—positioned the Polaris rider as the master of all terrain. Polaris Snowmobiles' "motocross-inspired" product, and our brand communications strategy, delivered unprecedented confidence to all riders. The big idea and messaging spread quickly and became a rallying cry for athletes, engineers, and enthusiasts around the world. Polaris gained #1 share of voice, and took #1 market share in the mountains, creating thought-leadership in the most-influential segment of the industry.