MODERN AMERICAN MUSCLE.
As a life-long lover of horsepower and style, this was such a fun account to work on.
I spent about 7 years touching different projects for the Victory Motorcycles brand, from creative brainstorming to brand strategy, to traditional and interactive advertising, to directing several digital asset productions, and working trade shows and events across the country. Victory has always been a modern American challenger brand—taking on the biggest motorcycle brand in the world. Accolades were won, good times were had. I've now owned two!