snowboarding. art director

If you're a winter backcountry enthusiast, you know all-too-well, the division between "human-powered" and "motorized" cultures. What started as a social media project, then became an innovative product line, which became a brand built on a social purpose. We are all about organic media reach and inclusivity, and it's been incredible to see what this brand idea has acheived in the last few years! We've started to gain industry and media attention, the support of professional athletes and media producers, an engaged following of human-powered and motorized recreationists, and a rolodex of public lands stewards and avalanche educators. We are Backcountry United.