Bringing grassroots back to the snowboard industry. The best friendships seem to occur in the most unexpected and seamless ways. I met Mason and Leo from Weston Snowboards back in the winter of 2016 on Vail Pass. We hit it off immediately, and ever since that fateful powder day in the backcountry, we have been working together ever since. Our passions and values have been perfectly aligned, in our love for our National Forests and public lands, honoring all backcountry recreation users (both human-powered and motorized), and of course, our insatiable appetite for deep snow and blue skies. They are a pretty great client to work with, and it has been fun to be a trusted friend and brand consultant as they have experienced significant growth.